Get found by the local customers already searching for you.
I manage Google Business Profiles for local service businesses, from med spas to home services. Every month, your listing stays complete, active and answered, so when people nearby search for what you do, they find you, and not just your competition.
*A short video walkthrough of your Google listing. No cost, no obligation.
Your customers are searching for you right now. Most of them never look past the top few results on the map.
When someone nearby searches "med spa near me" or "emergency plumber," Google shows a handful of businesses on the map, and those get most of the calls.
If you're further down the list, you're easy to miss, even for people who were ready to book today.
Usually that isn't because you're worse at what you do. It's because your Google listing hasn't kept up: few recent reviews, no posts, unanswered questions, old photos.
Your team is busy running the business, and the listing keeps getting pushed to next week.
That's where I come in.
I'm a longtime journalist, occasional journalism professor, and ghostwriter.
I'll run your Google Business Profile end to end: profile cleanup, regular posts, review replies and a monthly report.
When people nearby search for what you do, your business shows up looking active, trustworthy, and ready.
Hey, there. I’m Liz.
I've spent 20 years in journalism and education: as a reporter, editor, and occasional professor at the UNC Chapel Hill School of Media and Journalism. I know how to find what makes a business worth choosing and say it clearly, in words real people respond to.
Now I bring that discipline to local businesses through my agency, The Ghostwriting Lab.
Your Google listing is often the first thing a new customer reads about you, before your website, before a phone call. I write and manage it in your voice, so your team can focus on customers, not on keeping up with Google.
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I look at your Google listing the way your customers do. You get a short video walkthrough: where you show up for the searches that matter, what the businesses above you are doing, and the gaps worth fixing first.
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A short call about your services, your customers and how you talk about your business. Then I fix the foundations: categories, services, description, hours and photos, so your listing is complete and accurate.
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Every month I write and publish posts about the services people search for, reply to every review in your voice, and keep photos and details current. Expect to spend about 30 minutes a month reviewing the plan.
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A short report showing where you appear in local search, how that's changing and what I'm working on next. Rankings depend on many factors, so I'll never promise a spot, but you'll always know exactly where you stand.
HOW WE CAN WORK TOGETHER
Google visibility that does the work your team doesn’t have time for
Every engagement starts the same way: a free audit of your Google listing. From there, we work together month to month. No writing or tech work is needed from your team. I keep your listing complete and active; you review and approve.
How we can work together
Free Google Listing Audit
A short, personalized video walkthrough of your Google Business Profile: where you show up, what the top spots are doing differently, and the first fixes I'd make. Yours to keep whether we work together or not.
Monthly Google Business Profile Management
Ongoing care for your listing: profile optimization, regular posts, a reply to every review, competitor tracking and a monthly report, built around the services you want to be known for in your town. A complete, active listing can also help you show up when people ask AI tools like ChatGPT for recommendations.
What comes next? Staying remembered.
Getting found is step one. For clients who are already being seen, I also write customer newsletters and other content that keeps people coming back. Ask me about it. Writing this kind of content is what I LOVE to do!
To be clear: I focus on your Google Business Profile optimization. I don't build websites, run ads or do website SEO, and no one can honestly guarantee a ranking.
Twenty years of clear, careful writing. Here’s what colleagues say↓
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Keith Weston, retired webmaster, WUNC
“Liz is exceptionally skilled at communicating digital frameworks to non- and less-digitally focused journalists and audio creators. She’s tops at transforming complex data and concepts into ‘lay speak’. Top text editing skills are part of her complete package of digital-focused results.”
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Natalie Dudas-Thomas, social media manager, KPBS
“Liz is an outstanding digital editor and would be an incredible asset to any team. Her attention to detail, unwavering leadership skills, and thoughtful approach to reporting on sensitive topics is unparalleled. Additionally, her creativity and flexibility to think outside the box allowed me and others on our team to further hone our digital skills.”
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Anita Rao, host of Embodied Radio Show & Podcast
“Liz is a perfect blend of creative and decisive. She's helped me hone big, expansive ideas into clear and compelling projects. She's a natural teacher and mentor who brings impressive rigor to her work!”
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Marika Lynch, communications consultant
“What has impressed me most about Liz is her willingness and ability to learn new skills and platforms for storytelling. When she became interested in radio, she taught herself new skills and landed a fellowship that led to a new and fruitful stage in her career. She has never, and will never, stop learning.”
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Lisa Philip, higher education reporter, WBEZ Chicago
"Liz has both the vision to recognize a promising story, and the know-how to guide a reporter through its development into compelling narrative journalism. I still draw on the many lessons I learned from her editing."
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Brooke Bauman, creator, Guilty Plastics Podcast
“I took Liz’s Audio Journalism class at UNC. It was one of my favorite classes that I’ve taken. Liz provided constructive feedback with a quick turnaround time and facilitated critiquing sessions in class. Her teaching inspired me to start a podcast outside of class and she went above and beyond by editing my outline.”
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Emma Peaslee, producer, NPR
“Liz's class was foundational to my audio journalism experience. I learned practical skills that I now use every day at work. Liz is also generous with her time. She's quick to offer valuable advice – especially about pitching, reporting, and story structure. It's a great class if you want to learn the essentials for working in a public radio newsroom.”
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![A man with short dark hair and light skin standing outdoors in front of a large tree, wearing a blue collared shirt, with a walkway and greenery in the background.]()
Jean-Paul Renaud, executive director, Canopy
“[Liz’s] success in both print and broadcast journalism is a testament to her ability to tell engaging stories across multiple media platforms. She is dedicated, hardworking and passionate...”
Frequently Asked Questions
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It's the listing that shows up on Google Maps and in search when someone looks up your business or the service you offer: your hours, reviews, photos, posts and contact details. For many customers, it's their first impression of you, before they ever visit your website.
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You can, and in the free audit I'll show you exactly what to fix. Most owners know their listing matters. The hard part is keeping it up every week while running a business, and that's the part I take off your plate.
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It's designed to do the opposite. After a short kickoff call, expect to spend about 30 minutes a month reviewing what I've planned. I handle the writing, posting, review replies and reporting.
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No, and be wary of anyone who does. Google ranks local businesses on many factors, including how close the searcher is to you. What I can promise is a complete, active, well-tended listing, which is what Google looks for, and a clear monthly report on where you stand.
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Your listing looks better right away: complete details, fresh posts, every review answered. Movement in local search usually takes longer , often a few months of consistent work, and it varies by market and competition.
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Not at this time. I focus on your Google Business Profile, because for a local business it's often where customers find you first. If I notice something on your website worth fixing, I'll mention it in your audit.
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More people now ask AI tools for recommendations, such as "best med spa near me." Those tools often draw on Google listings and reviews, so a complete, active, well-reviewed profile can help you show up there, too. It's a side benefit of the work, not a separate service.
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That's the ghostwriting part. Before I write anything, I learn how you talk about your services and your customers. Posts and review replies go out in your voice, and you approve the plan.
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Local service businesses whose customers search nearby: med spas, dental and chiropractic offices, salons, home services and more. If people find you by searching "[your service] near me," this is for you.
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Y es. I'm bilingual in English and Spanish and can write posts and review replies in either language.
Ready to see how your business shows up on Google?
Fill out the form with a few details about your business. I'll look up your Google listing and record a free video audit just for you.
Within a few business days, you'll get a short video walking through where you stand and what I'd fix first. If it looks like a good fit, we'll set up a short call: no pressure, no pitch.
I work with a small number of businesses at a time so each one gets real attention. If you're ready to stop losing customers to the businesses above you on the map, I'd love to hear from you.
Your customers are already searching.
Make sure they find you.
Done-for-you Google Business Profile management for local service businesses, including profile cleanup, regular posts, review replies and monthly reporting, so you show up when it counts.